We all love choice in our lives; in many ways it allows us to express our uniqueness, whether that’s in the clothes we wear, the cars we drive or the style of music we like to listen to. Too much choice, however makes decision-making difficult and sometimes it seems easier to do nothing and follow the previous path. In the storage world, block and file protocols have been dominant for many years and are probably the most well known formats for storing and retrieving data. In recent years there has been a new kid on the block (no pun intended) – object storage. So, how do these three protocols differ and how should we use them in the context of cloud and software defined storage solutions? Read on to find out more about choosing your cloud storage protocol.