Traditionally, enterprise IT had to buy their own expensive hardware. Then, the cloud came along and showed us that it doesn’t have to be that way. In the cloud, you eliminate the CapEx investment and rigidity of physical storage purchases. The cloud provides significant flexibility to grow and shrink as needed. If your business requirements change, you can adjust your IT resources accordingly. Additionally, there is no need to worry about hardware in the cloud because providers take complete responsibility for making sure everything works, including hardware and software deployment and upgrades – all behind the scenes.

When Software Defined Storage (SDS) is sold using the same, old business model, it effectively nullifies the flexible advantages of SDS. It’s time to take advantage of new business models to unleash agility and innovation.